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Registro completo
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Biblioteca (s) : |
INIA Las Brujas. |
Fecha : |
31/07/2017 |
Actualizado : |
31/07/2017 |
Tipo de producción científica : |
Artículos en Revistas Indexadas Internacionales |
Autor : |
FEITOSA, F. L. B.; OLIVIERI, B. F.; ABOUJAOUDE, C.; PEREIRA, A. S. C.; DE LEMOS, M. V. A.; CHIAIA, H. L. J.; BERTON, M. P.; PERIPOLLI, E.; FERRINHO, A. M.; MUELLER, L. F.; MAZZALI, M. R.; DE ALBUQUERQUE, L. G.; DE OLIVERA, H. N.; TONHATI, H.; ESPIGOLAN, R.; TONUSSI, R. L.; DE OLIVIERA SILVA, R. M.; GORDO, D. G. M.; MAGALHAES, A. F. B.; AGUILAR, I.; BALDI, F. S. B. |
Afiliación : |
FABIELI LOISE BRAGA FEITOSA, UNESP-Universidade Estadual Paulista, Faculdade de Ciências Agrárias e Veterinárias, Sao Paulo, Brazil; BIANCA FERREIRA OLIVIERI, UNESP-Universidade Estadual Paulista, Faculdade de Ciências Agrárias e Veterinárias, Sao Paulo, Brazil; CAROLYN ABOUJAOUDE, UNESP-Universidade Estadual Paulista, Faculdade de Ciências Agrárias e Veterinárias, Sao Paulo, Brazil; ANGÉLICA SIMONE CRAVO, Faculdade de Medicina Veterinária e Zootecnia da USP, Pirassununga, Brazil; MARCOS VINICIUS ANTUNES DE LEMOS, UNESP-Universidade Estadual Paulista, Department of Animal Science, Sao Paulo, Brazil; HERMENEGILDO LUCAS JUSTINO CHIAIA, UNESP-Universidade Estadual Paulista, Faculdade de Ciências Agrárias e Veterinárias, Sao Paulo, Brazil; MARIANA PIATTO BERTON, UNESP-Universidade Estadual Paulista, Faculdade de Ciências Agrárias e Veterinárias, Sao Paulo, Brazil; ELISA PERIPOLLI, UNESP-Universidade Estadual Paulista, Department of Zootechnics, Sao Paulo, Brazil; ADRIELLE MATHIAS FERRINHO, Universidade de Sao Paulo - USP, Faculdade de Medicina Veterinária e Zootecnia, Sao Paulo, Brazil; LENISE FREITAS MUELLER, Universidade de Sao Paulo - USP, Faculdade de Zootecnia e Engenharia de Alimentos, Sao Paulo, Brazil; MÓNICA ROBERTA MAZALLI, Universidade de Sao Paulo - USP, Food Engineering Department, Sao Paulo, Brazil; LÚCIA GALVAO DE ALBUQUERQUE, UNESP-Universidade Estadual Paulista, Department of Animal Science, Sao Paulo, Brazil; HENRIQUE NUNES DE OLIVERA, UNESP-Universidade Estadual Paulista, Department of Animal Science, Sao Paulo, Brazil; HUMBERTO TONHATI, UNESP-Universidade Estadual Paulista, Department of Zootechnics, Sao Paulo, Brazil; RAFAEL ESPIGOLAN, UNESP-Universidade Estadual Paulista, Faculdade de Ciências Agrárias e Veterinárias, Sao Paulo, Brazil; RAFAEL LARA TONUSSI, UNESP-Universidade Estadual Paulista, Faculdade de Ciências Agrárias e Veterinárias, Sao Paulo, Brazil; RAFAEL MEDEIROS DE OLIVEIRA SILVA, UNESP-Universidade Estadual Paulista, Department of Animal Science, Sao Paulo, Brazil; DANIEL GUSTAVO MANSAN GORDO, UNESP-Universidade Estadual Paulista, Sao Paulo, Brazil; ANA FRABICIA BRAGA MAGALHAES, UNESP-Universidade Estadual Paulista, Faculdade de Ciências Agrárias e Veterinárias, Sao Paulo, Brazil; IGNACIO AGUILAR GARCIA, INIA (Instituto Nacional de Investigación Agropecuaria), Uruguay; FERNANDO S. B. BALDI, UNESP-Universidade Estadual Paulista, Sao Paulo, Brazil. |
Título : |
Genetic correlation estimates between beef fatty acid profile with meat and carcass traits in Nellore cattle finished in feedlot. |
Fecha de publicación : |
2017 |
Fuente / Imprenta : |
Journal of Applied Genetics, 2017, 58 (1), 123-132. |
ISSN : |
1234-1983 |
DOI : |
10.1007/s13353-016-0360-7 |
Idioma : |
Inglés |
Notas : |
Article history: Received: 15 December 2015 /Revised: 10 March 2016 /Accepted: 5 July 2016 / Published Online: 30 July 2016 |
Contenido : |
ABSTRACT.
The objective of this study was to estimate the genetic?quantitative relationships between the beef fatty acid profile with the carcass and meat traits of Nellore cattle. A total of 1826 bulls finished in feedlot conditions and slaughtered at 24 months of age on average were used. The following carcass and meat traits were analysed: subcutaneous fat thickness (BF), shear force (SF) and total intramuscular fat (IMF). The fatty acid (FA) profile of the Longissimus thoracis samples was determined. Twenty-five FAs (18 individuals and seven groups of FAs) were selected due to their importance for human health. The animals were genotyped with the BovineHD BeadChip and, after quality control for single nucleotide polymorphisms (SNPs), only 470,007 SNPs from 1556 samples remained. The model included the random genetic additive direct effect, the fixed effect of the contemporary group and the animal?s slaughter age as a covariable. The (co)variances and genetic parameters were estimated using the REML method, considering an animal model (single-step GBLUP). A total of 25 multi-trait analyses, with four traits, were performed considering SF, BF and IMF plus each individual FA. The heritability estimates for individual saturated fatty acids (SFA) varied from 0.06 to 0.65, for monounsaturated fatty acids (MUFA) it varied from 0.02 to 0.14 and for polyunsaturated fatty acids (PUFA) it ranged from 0.05 to 0.68. The heritability estimates for Omega 3, Omega 6, SFA, MUFA and PUFA sum were low to moderate, varying from 0.09 to 0.20. The carcass and meat traits, SF (0.06) and IMF (0.07), had low heritability estimates, while BF (0.17) was moderate. The genetic correlation estimates between SFA sum, MUFA sum and PUFA sum with BF were 0.04, 0.64 and −0.41, respectively. The genetic correlation estimates between SFA sum, MUFA sum and PUFA sum with SF were 0.29, −0.06 and −0.04, respectively. The genetic correlation estimates between SFA sum, MUFA sum and PUFA sum with IMF were 0.24, 0.90 and −0.67, respectively. The selection to improve meat tenderness in Nellore cattle should not change the fatty acid composition in beef, so it is possible to improve this attribute without affecting the nutritional beef quality in zebu breeds. However, selection for increased deposition of subcutaneous fat thickness and especially the percentage of intramuscular fat should lead to changes in the fat composition, highlighting a genetic antagonism between meat nutritional value and acceptability by the consumer.
© 2016, Institute of Plant Genetics, Polish Academy of Sciences, Poznan. MenosABSTRACT.
The objective of this study was to estimate the genetic?quantitative relationships between the beef fatty acid profile with the carcass and meat traits of Nellore cattle. A total of 1826 bulls finished in feedlot conditions and slaughtered at 24 months of age on average were used. The following carcass and meat traits were analysed: subcutaneous fat thickness (BF), shear force (SF) and total intramuscular fat (IMF). The fatty acid (FA) profile of the Longissimus thoracis samples was determined. Twenty-five FAs (18 individuals and seven groups of FAs) were selected due to their importance for human health. The animals were genotyped with the BovineHD BeadChip and, after quality control for single nucleotide polymorphisms (SNPs), only 470,007 SNPs from 1556 samples remained. The model included the random genetic additive direct effect, the fixed effect of the contemporary group and the animal?s slaughter age as a covariable. The (co)variances and genetic parameters were estimated using the REML method, considering an animal model (single-step GBLUP). A total of 25 multi-trait analyses, with four traits, were performed considering SF, BF and IMF plus each individual FA. The heritability estimates for individual saturated fatty acids (SFA) varied from 0.06 to 0.65, for monounsaturated fatty acids (MUFA) it varied from 0.02 to 0.14 and for polyunsaturated fatty acids (PUFA) it ranged from 0.05 to 0.68. The heritability estimates for Omega 3, Omega 6, SFA, MUFA and PUFA... Presentar Todo |
Palabras claves : |
BOS INDICUS; FAT; HUMAN HEALTH; MEAT QUALITY; MEAT TENDERNESS; SELECTION. |
Asunto categoría : |
L10 Genética y mejoramiento animal |
Marc : |
LEADER 04086naa a2200469 a 4500 001 1057428 005 2017-07-31 008 2017 bl uuuu u00u1 u #d 022 $a1234-1983 024 7 $a10.1007/s13353-016-0360-7$2DOI 100 1 $aFEITOSA, F. L. B. 245 $aGenetic correlation estimates between beef fatty acid profile with meat and carcass traits in Nellore cattle finished in feedlot.$h[electronic resource] 260 $c2017 500 $aArticle history: Received: 15 December 2015 /Revised: 10 March 2016 /Accepted: 5 July 2016 / Published Online: 30 July 2016 520 $aABSTRACT. The objective of this study was to estimate the genetic?quantitative relationships between the beef fatty acid profile with the carcass and meat traits of Nellore cattle. A total of 1826 bulls finished in feedlot conditions and slaughtered at 24 months of age on average were used. The following carcass and meat traits were analysed: subcutaneous fat thickness (BF), shear force (SF) and total intramuscular fat (IMF). The fatty acid (FA) profile of the Longissimus thoracis samples was determined. Twenty-five FAs (18 individuals and seven groups of FAs) were selected due to their importance for human health. The animals were genotyped with the BovineHD BeadChip and, after quality control for single nucleotide polymorphisms (SNPs), only 470,007 SNPs from 1556 samples remained. The model included the random genetic additive direct effect, the fixed effect of the contemporary group and the animal?s slaughter age as a covariable. The (co)variances and genetic parameters were estimated using the REML method, considering an animal model (single-step GBLUP). A total of 25 multi-trait analyses, with four traits, were performed considering SF, BF and IMF plus each individual FA. The heritability estimates for individual saturated fatty acids (SFA) varied from 0.06 to 0.65, for monounsaturated fatty acids (MUFA) it varied from 0.02 to 0.14 and for polyunsaturated fatty acids (PUFA) it ranged from 0.05 to 0.68. The heritability estimates for Omega 3, Omega 6, SFA, MUFA and PUFA sum were low to moderate, varying from 0.09 to 0.20. The carcass and meat traits, SF (0.06) and IMF (0.07), had low heritability estimates, while BF (0.17) was moderate. The genetic correlation estimates between SFA sum, MUFA sum and PUFA sum with BF were 0.04, 0.64 and −0.41, respectively. The genetic correlation estimates between SFA sum, MUFA sum and PUFA sum with SF were 0.29, −0.06 and −0.04, respectively. The genetic correlation estimates between SFA sum, MUFA sum and PUFA sum with IMF were 0.24, 0.90 and −0.67, respectively. The selection to improve meat tenderness in Nellore cattle should not change the fatty acid composition in beef, so it is possible to improve this attribute without affecting the nutritional beef quality in zebu breeds. However, selection for increased deposition of subcutaneous fat thickness and especially the percentage of intramuscular fat should lead to changes in the fat composition, highlighting a genetic antagonism between meat nutritional value and acceptability by the consumer. © 2016, Institute of Plant Genetics, Polish Academy of Sciences, Poznan. 653 $aBOS INDICUS 653 $aFAT 653 $aHUMAN HEALTH 653 $aMEAT QUALITY 653 $aMEAT TENDERNESS 653 $aSELECTION 700 1 $aOLIVIERI, B. F. 700 1 $aABOUJAOUDE, C. 700 1 $aPEREIRA, A. S. C. 700 1 $aDE LEMOS, M. V. A. 700 1 $aCHIAIA, H. L. J. 700 1 $aBERTON, M. P. 700 1 $aPERIPOLLI, E. 700 1 $aFERRINHO, A. M. 700 1 $aMUELLER, L. F. 700 1 $aMAZZALI, M. R. 700 1 $aDE ALBUQUERQUE, L. G. 700 1 $aDE OLIVERA, H. N. 700 1 $aTONHATI, H. 700 1 $aESPIGOLAN, R. 700 1 $aTONUSSI, R. L. 700 1 $aDE OLIVIERA SILVA, R. M. 700 1 $aGORDO, D. G. M. 700 1 $aMAGALHAES, A. F. B. 700 1 $aAGUILAR, I. 700 1 $aBALDI, F. S. B. 773 $tJournal of Applied Genetics, 2017, 58 (1), 123-132.
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Biblioteca (s) : |
INIA Las Brujas. |
Fecha actual : |
25/06/2021 |
Actualizado : |
06/09/2022 |
Tipo de producción científica : |
Artículos en Revistas Indexadas Nacionales |
Circulación / Nivel : |
Nacional - -- |
Autor : |
LADO, J.; RIVAS, F.; MOLTINI, A.; ALCAIRE, F.; ARES, G. |
Afiliación : |
JOANNA LADO LINDNER, INIA (Instituto Nacional de Investigación Agropecuaria), Uruguay; CARLOS FERNANDO RIVAS GRELA, INIA (Instituto Nacional de Investigación Agropecuaria), Uruguay; ANA INÉS MOLTINI PALADINO, INIA (Instituto Nacional de Investigación Agropecuaria), Uruguay; FLORENCIA ALCAIRE, Universidad de la República, Facultad de Química, Polo Tecnológico de Pando, Sensometría y Ciencia del Consumidor, Canelones, Uruguay.; GASTÓN ARES, Universidad de la República, Facultad de Química, Polo Tecnológico de Pando, Sensometría y Ciencia del Consumidor, Canelones, Uruguay. |
Título : |
Uruguayan consumers' perception of mandarins: insights for selection and marketing of newcultivars. [Percepción de las mandarinas por los consumidores uruguayos: aportes para la selección y la promoción denuevos cultivares. ]. [Percepção dos consumidores uruguaios sobre tangerinas: contribuições para a seleção e comercialização de novas cultivares.] |
Complemento del título : |
Section: Food Technology. |
Fecha de publicación : |
2021 |
Fuente / Imprenta : |
Agrociencia Uruguay, 2021, vol. 25, n.2, article e530. Doi: https://doi.org/10.31285/AGRO.25.530 |
ISSN : |
e-ISSN: 2730-5066 |
DOI : |
10.31285/AGRO.25.530 |
Idioma : |
Inglés |
Notas : |
Article history: Received 02 Feb 2021; Accepted 09 Apr 2021, Published03 Jun 2021.
Editor: Gustavo González-Neves, Universidad de la República, Montevideo, Uruguay.
Correspondence: Joanna Lado, mail: jlado@inia.org.uy |
Contenido : |
ABSTRACT - A better understanding of the key characteristics influencing consumers' perception and purchase decisions of mandarins can contribute to the selection of new cultivars that assertively meet their needs and expectations, as well as to the development of strategies to increase mandarin consumption in the different markets. In this context, the aims of the present work were: i) to explore Uruguayan consumers' perception of mandarins, and ii) to identify the key characteristics that drive mandarin purchase decisions. A consumer study with 197 con-sumers was conducted in a supermarket in the metropolitan area of Montevideo (Uruguay). A word-association task was used to identify consumers' associations with mandarins, whereas a best-worst scaling was used to estimate the relative importance of specific characteristics. Results from the word association task revealed that sensory characteristics (juiciness, sweetness, color, flavor and odor) were the most salient concepts associated with a mandarin, followed by fruit characteristics and consumption context. Mandarin flavor was identified as the most important characteristic underlying consumers' purchase decisions in the best-worst scaling, followed by juiciness and high vitamin content; while packaging, size or price resulted less relevant. Consumer segments who attached different relative importance to vitamin content, price, lack of seeds and easiness to peel were identified. Results from the present work suggest that strategies to increase mandarin consumption should focus on sensory and hedonic aspects rather than package appearance or health-related oneS.
.-.-.-.-.-.-.-.-.-.-.-.-.-.
RESUMEN - Conocer las características de las mandarinas que más influyen en la percepción y la decisión de compra de los consumidores contribuye a la selección de nuevos cultivares que cumplan sus expectativas, así como las estrategias que promuevan su consumo en diferentes mercados. En este contexto, los objetivos de este trabajo fueron: i) explorar la percepción de las mandarinas por parte de los consumidores uruguayos, y ii) identificar las características que influyen en la intención de compra de mandarinas. Para ello, se desarrolló un estudio en un supermercado del área metropolitana de Montevideo (Uruguay) que incluyó 197 consumidores. Para identificar las características que el consumidor asocia con las mandarinas se utilizó el método de asociación libre, mien-tras que el método de escala mejor-peor (best-worst scaling -BWS) se aplicó para estimar la importancia relativa de determinadas características. Los resultados del primer estudio revelaron que las características sensoriales (jugosidad, dulzor, color, sabor y olor) fueron los conceptos más destacados asociados con las mandarinas, seguidos por características de la fruta y del contexto de consumo. El sabor fue identificado como la caracte-rística más importante que determina la intención de compra de los consumidores uruguayos, seguido por el contenido de jugo y de vitaminas, mientras que el envase, el tamaño del fruto o su precio resultaron menos relevantes. Se identificaron diferentes segmentos de consumidores que difieren en la importancia relativa del contenido de vitaminas, el precio, la ausencia de semillas o la facilidad de pelado. Los resultados del presente trabajo sugieren que los esfuerzos para promover el consumo de mandarinas deberían centrarse en aspectos sensoriales y hedónicos más que en aspectos relacionados con la apariencia o la salud.
.-.-.-.-.-.-.-.-.-.-.-.-.-.-.
RESUMO - O melhor entendimento das principais características que influenciam a percepção dos consumidores e as de-cisões de compra de tangerina pode contribuir para a seleção de novas cultivares que atendam de forma as-sertiva às suas necessidades e expectativas, bem como para o desenvolvimento de estratégias para aumentar o consumo de tangerina nos diferentes mercados. Nesse contexto, os objetivos do presente trabalho foram: i) explorar a percepção dos consumidores uruguaios sobre o mandarim e ii) identificar as principais características que orientam as decisões de compra do mandarim. Um estudo de consumidor com 197 consumidores foi con-duzido em um supermercado na região metropolitana de Montevidéu (Uruguai). Uma tarefa de associação de palavras foi usada para identificar associações de consumidores com mandarins, enquanto uma escala de melhor-pior foi usada para estimar a importância relativa de características específicas. Os resultados da tarefa de associação de palavras revelaram que as características sensoriais (suculência, doçura, cor, sabor e odor) foram os conceitos mais salientes associados a uma tangerina, seguida pelas características da fruta e contexto de consumo. O sabor da mandarim foi identificado como a característica mais importante subjacente às deci-sões de compra dos consumidores na escala melhor-pior, seguida por suculência e alto teor de vitaminas, enquanto a embalagem, tamanho ou preço resultaram menos relevantes. Foram identificados segmentos de consumidores que atribuíram importância relativa diferente ao teor de vitaminas, preço, falta de sementes e facilidade de descascar. Os resultados do presente trabalho sugerem que as estratégias para aumentar o con-sumo de tangerina devem focar nos aspectos sensoriais e hedônicos, e não na aparência da embalagem ou relacionados à saúde. MenosABSTRACT - A better understanding of the key characteristics influencing consumers' perception and purchase decisions of mandarins can contribute to the selection of new cultivars that assertively meet their needs and expectations, as well as to the development of strategies to increase mandarin consumption in the different markets. In this context, the aims of the present work were: i) to explore Uruguayan consumers' perception of mandarins, and ii) to identify the key characteristics that drive mandarin purchase decisions. A consumer study with 197 con-sumers was conducted in a supermarket in the metropolitan area of Montevideo (Uruguay). A word-association task was used to identify consumers' associations with mandarins, whereas a best-worst scaling was used to estimate the relative importance of specific characteristics. Results from the word association task revealed that sensory characteristics (juiciness, sweetness, color, flavor and odor) were the most salient concepts associated with a mandarin, followed by fruit characteristics and consumption context. Mandarin flavor was identified as the most important characteristic underlying consumers' purchase decisions in the best-worst scaling, followed by juiciness and high vitamin content; while packaging, size or price resulted less relevant. Consumer segments who attached different relative importance to vitamin content, price, lack of seeds and easiness to peel were identified. Results from the present work suggest tha... Presentar Todo |
Palabras claves : |
Breeding; Calidad de fruta; Citros; Flavor; Fruit quality; Mejoramiento genético; Melhoramento; Qualidade do fruto; Sensorial; Sensory. |
Thesagro : |
CITRUS; FITOMEJORAMIENTO; SABOR. |
Asunto categoría : |
F30 Genética vegetal y fitomejoramiento |
URL : |
http://www.ainfo.inia.uy/digital/bitstream/item/16733/1/Agrociencia-UY-2021-25-N2-530.pdf
|
Marc : |
LEADER 06974naa a2200361 a 4500 001 1062162 005 2022-09-06 008 2021 bl uuuu u00u1 u #d 022 $ae-ISSN: 2730-5066 024 7 $a10.31285/AGRO.25.530$2DOI 100 1 $aLADO, J. 245 $aUruguayan consumers' perception of mandarins$binsights for selection and marketing of newcultivars. [Percepción de las mandarinas por los consumidores uruguayos: aportes para la selección y la promoción denuevos cultivares. ]. [Percepção dos consumidores uruguaios sobre tangerinas: contribuições para a seleção e comercialização de novas cultivares.]$h[electronic resource] 260 $c2021 500 $aArticle history: Received 02 Feb 2021; Accepted 09 Apr 2021, Published03 Jun 2021. Editor: Gustavo González-Neves, Universidad de la República, Montevideo, Uruguay. Correspondence: Joanna Lado, mail: jlado@inia.org.uy 520 $aABSTRACT - A better understanding of the key characteristics influencing consumers' perception and purchase decisions of mandarins can contribute to the selection of new cultivars that assertively meet their needs and expectations, as well as to the development of strategies to increase mandarin consumption in the different markets. In this context, the aims of the present work were: i) to explore Uruguayan consumers' perception of mandarins, and ii) to identify the key characteristics that drive mandarin purchase decisions. A consumer study with 197 con-sumers was conducted in a supermarket in the metropolitan area of Montevideo (Uruguay). A word-association task was used to identify consumers' associations with mandarins, whereas a best-worst scaling was used to estimate the relative importance of specific characteristics. Results from the word association task revealed that sensory characteristics (juiciness, sweetness, color, flavor and odor) were the most salient concepts associated with a mandarin, followed by fruit characteristics and consumption context. Mandarin flavor was identified as the most important characteristic underlying consumers' purchase decisions in the best-worst scaling, followed by juiciness and high vitamin content; while packaging, size or price resulted less relevant. Consumer segments who attached different relative importance to vitamin content, price, lack of seeds and easiness to peel were identified. Results from the present work suggest that strategies to increase mandarin consumption should focus on sensory and hedonic aspects rather than package appearance or health-related oneS. .-.-.-.-.-.-.-.-.-.-.-.-.-. RESUMEN - Conocer las características de las mandarinas que más influyen en la percepción y la decisión de compra de los consumidores contribuye a la selección de nuevos cultivares que cumplan sus expectativas, así como las estrategias que promuevan su consumo en diferentes mercados. En este contexto, los objetivos de este trabajo fueron: i) explorar la percepción de las mandarinas por parte de los consumidores uruguayos, y ii) identificar las características que influyen en la intención de compra de mandarinas. Para ello, se desarrolló un estudio en un supermercado del área metropolitana de Montevideo (Uruguay) que incluyó 197 consumidores. Para identificar las características que el consumidor asocia con las mandarinas se utilizó el método de asociación libre, mien-tras que el método de escala mejor-peor (best-worst scaling -BWS) se aplicó para estimar la importancia relativa de determinadas características. Los resultados del primer estudio revelaron que las características sensoriales (jugosidad, dulzor, color, sabor y olor) fueron los conceptos más destacados asociados con las mandarinas, seguidos por características de la fruta y del contexto de consumo. El sabor fue identificado como la caracte-rística más importante que determina la intención de compra de los consumidores uruguayos, seguido por el contenido de jugo y de vitaminas, mientras que el envase, el tamaño del fruto o su precio resultaron menos relevantes. Se identificaron diferentes segmentos de consumidores que difieren en la importancia relativa del contenido de vitaminas, el precio, la ausencia de semillas o la facilidad de pelado. Los resultados del presente trabajo sugieren que los esfuerzos para promover el consumo de mandarinas deberían centrarse en aspectos sensoriales y hedónicos más que en aspectos relacionados con la apariencia o la salud. .-.-.-.-.-.-.-.-.-.-.-.-.-.-. RESUMO - O melhor entendimento das principais características que influenciam a percepção dos consumidores e as de-cisões de compra de tangerina pode contribuir para a seleção de novas cultivares que atendam de forma as-sertiva às suas necessidades e expectativas, bem como para o desenvolvimento de estratégias para aumentar o consumo de tangerina nos diferentes mercados. Nesse contexto, os objetivos do presente trabalho foram: i) explorar a percepção dos consumidores uruguaios sobre o mandarim e ii) identificar as principais características que orientam as decisões de compra do mandarim. Um estudo de consumidor com 197 consumidores foi con-duzido em um supermercado na região metropolitana de Montevidéu (Uruguai). Uma tarefa de associação de palavras foi usada para identificar associações de consumidores com mandarins, enquanto uma escala de melhor-pior foi usada para estimar a importância relativa de características específicas. Os resultados da tarefa de associação de palavras revelaram que as características sensoriais (suculência, doçura, cor, sabor e odor) foram os conceitos mais salientes associados a uma tangerina, seguida pelas características da fruta e contexto de consumo. O sabor da mandarim foi identificado como a característica mais importante subjacente às deci-sões de compra dos consumidores na escala melhor-pior, seguida por suculência e alto teor de vitaminas, enquanto a embalagem, tamanho ou preço resultaram menos relevantes. Foram identificados segmentos de consumidores que atribuíram importância relativa diferente ao teor de vitaminas, preço, falta de sementes e facilidade de descascar. Os resultados do presente trabalho sugerem que as estratégias para aumentar o con-sumo de tangerina devem focar nos aspectos sensoriais e hedônicos, e não na aparência da embalagem ou relacionados à saúde. 650 $aCITRUS 650 $aFITOMEJORAMIENTO 650 $aSABOR 653 $aBreeding 653 $aCalidad de fruta 653 $aCitros 653 $aFlavor 653 $aFruit quality 653 $aMejoramiento genético 653 $aMelhoramento 653 $aQualidade do fruto 653 $aSensorial 653 $aSensory 700 1 $aRIVAS, F. 700 1 $aMOLTINI, A. 700 1 $aALCAIRE, F. 700 1 $aARES, G. 773 $tAgrociencia Uruguay, 2021, vol. 25$gn.2, article e530. Doi: https://doi.org/10.31285/AGRO.25.530
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