02900nam a2200289 a 450000100080000000500110000800800410001910000170006024500660007726004540014330000140059752017630061165000210237465000120239565000100240765000130241765000140243065000200244465000190246465000120248365300190249565300170251465300140253165300350254565300140258070000160259410548942016-06-16       2016    bl uuuu     u01u1 u    #d1 aMONTOSSI, F.  aBeef marketing and quality in Uruguay.h[electronic resource]  aIn: Simpósio de Produção de Gado de Corte (10o., Viçosa, Universidade Federal de Viçosa). Simpósio de Produção de Gado de Corte e Internacional Symposium of Beef Cattle Production, 6o. / Simpósio de Produção de Gado de Corte, 10., e Internacional Symposium of Beef Cattle Production, 6o.,  26 a 28 de maio de 2016, Viçosa, MG ; editores Sebastião de Campos Valadares Filho … [et al.]. Anais. Viçosa, MG : UFV, DZO, 2016. 412 p.c2016  ap. 41-66.  aMeat cannot be considered as a mere commodity. Modern consumers not only care for certain quality traits and adequate prices, but are increasingly paying attention to other non-traditional cues, such as origin of food, production systems from where their meat comes from and animal welfare practices, among others. Uruguay bases most of its beef production on grass, although grain supplementation is used to feed animals facing nutritional restrictions with animal welfare benefits. Not only do grass-based production systems clearly present environment-friendly features, but also these systems positively influence meat quality traits, especially those affecting human health. Although Uruguay´s extensive conditions allow animals to best perform their physiological and behavioural functions, many adjustments should be done to enhance animal productivity and animal welfare throughout the meat supply chain. Local research has provided the Uruguayan meat industry with information on how to improve animal welfare, efficiency, performance and product quality, taking into account consumer´s preferences and health issues as well. Local scientists unanimously agree that unbiased scientific information must be always delivered, so as to maintain the country´s credibility and trust. Throughout the years, national meat marketing policies shifted from "selling meat" to "selling trust" and now, Uruguayan beef marketing present and future challenges lie on how to continue adding value and creativity for each link and for the meat supply chain as a whole. The promotion, of the “Uruguayan Natural Meat” brand -among others- will continue to spur sustainable production systems, processing and commercialization along the entire national industry.  aBIENESTAR ANIMAL  aCALIDAD  aCARNE  aCOMERCIO  aCONGRESOS  aGANADO DE CARNE  aSOSTENIBILIDAD  aURUGUAY  aANIMAL WELFARE  aBEEF QUALITY  aCOMMODITY  aGRASS-BASED PRODUCTION SYSTEMS  aMARKETING1 aCAZZULI, F.