02428naa a2200229 a 450000100080000000500110000800800410001902200140006002400270007410000160010124501490011726000090026650001480027552015630042365000290198665000130201565000390202870000150206770000220208270000130210477300810211710507082019-10-15       2014    bl uuuu     u00u1 u    #d  a0022-51427 a10.1002/jsfa.63072DOI1 aVICENTE, E.  aEvaluation of the sensory characteristics of strawberry cultivars throughout the harvest season using projective mapping.h[electronic resource]  c2014  aArticle history: Received: 17 May 2013 / Revised: 20 June 2013 / Accepted article published: 18 July 2013  /Published online in: 9 August 2013.  aABSTRACT.  Strawberry breeding programs should be able to rely on valid and simple methodologies for evaluating sensory quality of new cultivars. In this context, the aim of the present work was to evaluate the applicability of a simple sensory methodology, named projective mapping, to evaluate the sensory characteristics of strawberry cultivars and advanced selections throughout the harvest season. Three strawberry cultivars and two advanced selections were evaluated by an untrained assessor panel using projective mapping in three different moments of the harvest season: June (early season), August (mid-season) and September (peak harvest). Instrumental measurements were also performed. RESULTS: Projective mapping enabled the identification of the main sensory characteristics of the strawberry cultivars and advanced selections, as well as the similarities and differences among them. Sensory characteristics of the five evaluated strawberry cultivars and advanced selections largely varied throughout the harvest season. Simple instrumental measurements were not able to predict the sensory characteristics of the strawberry cultivars, suggesting the importance of sensory methodologies for the evaluation of new cultivars in breeding programs. CONCLUSIONS: Projective mapping consisted of a quick alternative for the evaluation of new cultivars relative to standard commercial cultivars. Its main advantage is that a large number of cultivars can be screened with minimal investment of time and resources.  © 2013 Society of Chemical Industry.  aFRAGARIA X ANANASSA DUCH  aFRUTILLA  aMEJORAMIENTO GENÉTICO DE FRUTILLA1 aVARELA, P.1 aDE SALDAMANDO, L.1 aARES, G.  tJournal of the Science of Food and Agriculture, 2014gv.94, no.3, p.591-599.