01827naa a2200265 a 450000100080000000500110000800800410001902400390006010000170009924501230011626000090023950001120024852009380036065000100129865000110130865300250131965300150134465300190135970000250137870000180140370000190142170000140144070000160145477300910147010501022020-04-27       2013    bl uuuu     u00u1 u    #d7 a10.1016/j.meatsci.2013.04.0482DOI1 aMONTOSSI, F.  aSustainable sheep production and consumer preference trendsbCompatibilities, contradictions, and unresolved dilemmas.  c2013  aArticle history: Received 25 February 2013; Received in revised form 21 April 2013; Accepted 22 April 2013.  aThere are increasing concerns of society towards the consumption of animal products which have been produced and transformed ina sustainablemanner. This trendin fluencesconsumerpurchasing decision making,particularly in developed countries. On the other hand, in the next years, the pressure to increase the volume and ef ficiency of meat production will be much higher to cope with the expected unsatisfied demand. At least in part, current and future technologies could contribute to solve this challenge. However, the use of some of these innovations could have a negative effect on consumer preferences. There is no consensus in our society about this dilemma. The objective of this paper is to review the scientific evidence related to these topics and to analyze and discuss the effect of some of the extrinsic and intrinsic factors linked with the sheep industry which could affect the acceptability of lamb meat by consumers.  aCARNE  aOVINOS  aCONSUMER PERCEPTIONS  aSHEEP MEAT  aSUSTAINABILITY1 aFONT I FURNOLS, M.M.1 aDEL CAMPO, M.1 aSAN JULIAN, R.1 aBRITO, G.1 aSAÑUDO, C.  tMeat Science, 2013gv. 95, p. 772-789. http://dx.doi.org/10.1016/j.meatsci.2013.04.048